Removing Gender Stereotypes to Recruit a Balanced Workforce

Removing Gender Stereotypes to Recruit a Balanced Workforce
UN Women

Musket Transport is a Canadian trucking and transportation services company that sees marketing as a key channel to recruit more women while striving to eliminate gender stereotypes in its advertising. Read this case study to learn more about how the company implemented Principle 5 in removing harmful gender-based stereotypes in advertising to recruit a balanced workforce. 

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Publisher : UN Women | 2021 | Region : Americas and the Caribbean

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