Women’s Empowerment Principles Logo Usage Guidelines
About the WEPs Logo
WEPs Signatories are encouraged to make their WEPs commitment visible. Publicly communicating WEPs participation demonstrates that gender equality and women’s empowerment are recognized as business priorities and integrated into the organization’s values and practices.
Showcasing WEPs signatory status can also help strengthen credibility and trust among consumers, employees, investors, shareholders and business partners. It signals that your organization supports internationally recognized principles for advancing gender equality through leadership and across the workplace, marketplace and community and through tracking and reporting, in alignment with the values of objectives of the United Nations.
Using the “In Support of WEPs” Logo
The “In Support of WEPs” Logo features a clean line above the name to symbolize the signature line of the CEO Statement of Support. The line represents a clear starting point for your company’s WEPs journey toward advancing gender equality and women’s empowerment. The logo also acknowledges the two co-founders of the WEPs: UN Women and the UN Global Compact Office.
WEPs Signatories and WEPs Allies are required to adhere strictly to the specifications below governing the “In Support of WEPs” Logo reproduction and display.
To use the “In Support of WEPs” logo, signatories must agree to the below Terms and Conditions below and complete and sign the Agreement Form. Upon completing the agreement process, high-resolution PNG and AI files of the logo will be provided.
Purpose of using the logo
Use of the WEPs logo is intended to highlight your commitment to advance gender equality and women’s empowerment, and to support and amplify the mandate of UN Women, the UN Global Compact, and the Women’s Empowerment Principles.
When using the logo, the primary focus should remain on the WEPs—raising awareness, promoting the 7 Principles and encouraging other companies to join—rather than to generate favorable publicity to your commercial activities. Used appropriately, the logo serves as a tool to promote collective action for gender equality and to strengthen the visibility and impact of the WEPs.
The “In Support of WEPs” Logo should not be used to promote a relationship between the company and the WEPs, or the company’s products or services; nor to provide commercial, reputational or promotional advantage to the company.
The WEPs signatory or allyship status does not constitute a partnership with or endorsement by UN Women or the UN Global Compact. Signatories and allies may not use the official UN Women or UN Global Compact logos, nor imply any formal partnership, sponsorship or endorsement in their communications.
The official WEPs logo - containing the UN Women Logo - is reserved only for the official use by UN Women. Companies may not use the official UN Women logo.
Examples of Permitted Use of the "In Support of WEPs" Logo
Positioning the "In Support of WEPs" logo
In all materials featuring the “In Support of WEPs” logo, the logo must appear in isolation and remain free from competing visual elements. To maintain a visual balance between all logos, external logos are defined by the height of the 3 words WOMEN’S EMPOWERMENT PRINCIPLES + the horizontal line above.
The logo should always appear horizontally and must not be incorporated into a sentence, slogan or wordmark, or combined with unrelated symbols or graphical elements. The logo must not be used in a manner that creates ambiguity regarding which organization is supporting the WEPs.
The logo must be black on light backgrounds and white on dark backgrounds.
Consequences of Misuse
The United Nations reserves the right to take appropriate action in the event of a breach of the Terms and Conditions, including these Guidelines. Possible actions may include, but are not limited to, removal of the company from the WEPs website and database, and/or reporting the matter to the appropriate authorities. Any suspected misuse of a WEPs logo should be referred promptly to the WEPs office (weps@unwomen.org)
Terms and Conditions of Use
- I have read and agree to use the Logo in accordance with the Women’s Empowerment Principles Logo Usage Guidelines (the “Guidelines”).
- I understand that the Logo is the property of the United Nations which owns all rights to its use. I agree not to challenge or otherwise carry out any act that would impair the United Nations rights in the Logo and further agree not to register or otherwise attempt to obtain rights in this Logo or any confusingly similar mark. Nothing herein is intended to grant any right in the Logo other than the right to use the Logo in accordance with the Guidelines and these Terms and Conditions.
- I agree to fully cooperate with any request by UN Women or the UN Global Compact Office to review any materials using the Logo and to promptly make any changes requested.
- My license to use the Logo is related to this request only and will terminate no later than termination or expiration of the activities for which I am seeking this permission today.
- Your acceptance of these Terms and Conditions is a pre-condition of your permission to use the Logo. The United Nations reserves the right to withdraw permission to use the Logo, in its sole discretion, it believes that the privilege is being used in a way that is detrimental to its interests or these Terms and Conditions are not being met. If such permission is withdrawn, all references to the Logo shall be immediately removed.
- I am responsible for ensuring that the activities related to the Women’s Empowerment Principles are carried out in accordance with the applicable law and for ensuring that, where relevant, the appropriate insurance is maintained to cover the risks arising out of such activities.
- The United Nations does not assume any responsibility for my activities.
- I shall hold harmless and defend the United Nations and its officials against any action that may be brought against the United Nations and the Founders, or its officials as a result of my use of the Logo.
- When using the Logo, I shall in no way convey or imply that I represent the United Nations or related agencies, including UN Women and the UN Global Compact Office, or its officials.
- I understand that any permission to use the Logo does not constitute authorization for use of the United Nations logo; nor does it constitute authorization for use of either the UN Women logo and/or the UN Global Compact logo.
- No permission is granted for commercial use. The logo cannot be modified in any way and it must be placed in such a manner that it is clear from the context that it is the organization that supports the Women’s Empowerment Principles and not vice versa.
- Permission to use the Logo is granted without warranty of any kind, either express or implied.