Private sector companies and marketers have the power and responsibility to challenge entrenched gender stereotypes and cultural norms, paving the way for a marketing era that truly represents today’s consumers. By shaping the portrayal of women in advertisements and media, marketers, advertisers, and storytellers can influence corporate and popular culture, empowering women and enhancing business outcomes.
Watch the recording to learn more about good practices of gender responsive marketing and adverting from WEPs signatories from around the globe.
Speakers:
- Maryna Dudnyk, D&I Coordinator, Intellias
- Arpita Kalubarme, Senior Brand Manger Mondelez
- Sthu Zungu-Noel, National Expansion Programme Lead, Unstereotype Alliance, UN Women
Publisher : UN Women | 2024 | Region : Global