Principle 5 - Enterprise development, supply chain and marketing practices

UN Women

The Women’s Empowerment Principle 5 on implementing supply chain and marketing practices that empower women enables companies to influence business partners through inclusive supply chain policies and standards of engagement, and to use advertising as a powerful driver to change perceptions and impact social norms –portraying women and men in modern, authentic and multidimensional roles.

This webinar focuses on how companies can implement Principle 5. The webinar includes two company presentations: one from the longtime WEPs signatory Procter & Gamble on their extensive work related to Principle 5, and one from LEGO, a new WEPs signatory, on how they engage with Principle 5 in marketing, to ensure they find the right agencies to work with to have greater diversity in front and behind the camera.


15.00 – 15.10    Introductory Remarks and introduction to Principle 5

Sara Krüger Falk, Executive Director, Global Compact Network Denmark

Anna Fälth, Programme Manager, Policy Advisor for WEPs, UN Women

15.10 – 15.25    LEGO Company Presentation on Principle 5

Cecilia Weckstrom, Senior Global Director, Head of Diversity, Inclusion & People Innovation

Charlie Henniker, Director of Global Film Production

15.25 – 15.40    Procter & Gamble Company Presentation on Principle 5

Jamila Belabidi-Chahid Purchases Director, Global Women Economic Empowerment & Purchases

15.40 – 15.50    Discussion & questions

15.50 – 16.00    Closing Remarks




Resource Information

Publisher : UN Women | 2021 | Region : Europe and Central Asia

Resource Category

Social Wall