Marketing and Communications Guide on the Women’s Empowerment Principles (WEPs)

"Marketing and Communications Guide on the Women’s Empowerment Principles (WEPs)" helps companies communicate their commitment to gender equality in a transparent, responsible, and impactful way. It encourages organizations to inform and inspire by sharing their actions authentically—avoiding purpose washing and gender washing. The guide outlines clear reasons why communicating this commitment matters, offering practical tools and regional examples that demonstrate how businesses can make their efforts visible under each WEPs principle. It also provides guidance on using inclusive language, challenging gender stereotypes, and leveraging certifications as credible proof of genuine progress toward gender equality and women's empowerment.

Download the guide below.