Wei Xu (M)
Chairman and Chief Executive Officer of Phoenix Media Investment (Holdings) Limited
As a media group dedicated to objective journalism, Phoenix TV understands that the media is not just a witness to history but also a catalyst for progress. By signing the UN Women’s Empowerment Principles today, we reaffirm our commitment to advancing gender equality - both within our organization and across society. Our role as a global media group carries profound responsibility. The stories we tell shape perceptions, influence culture and drive change. That is why we have joined UN Women’s Global Media Compact as a strategic partner - to actively promote women’s rights and representation. Within Phoenix TV, we pledge to strengthen gender equality in recruitment, career development, and leadership opportunities, guarantee equal pay for equal work, maintain a zero-tolerance policy toward harassment, and foster an inclusive workplace. As a media leader, we commit to embedding gender equality perspectives in our reporting and editorial standards, amplifying women’s voices as equal storytellers and decision-makers, and partnering with content creators to challenge stereotypes and promote balanced representation. Meanwhile, through cross-cultural dialogue and dedicated philanthropic initiatives, we will keep spotlighting women’s achievements and advocating for diversity. Phoenix TV will leverage the power of media to build a more equitable world - where gender equality is not just an ideal, but a reality.