Sherill Quintana (F)
President
The Philippine Franchise Association (PFA) recognizes the important role of women in the industry, hence we continue to work for an environment that will unleash the potentials of women and inspire them to become the best that they can be in pursuit of their personal and professional goals. The franchising sector is replete with women – as founders, CEOs, top executives, middle managers and staff, and franchisees – doing their fair share in moving the sector to new horizons. We believe that with the unique leadership and stewardship of women in franchising, the sector remains resilient and vibrant even during challenging times. We commit to continue to implement gender-sensitive programs and initiatives that will foster growth and advancement for women in the franchising sector.