parentsIN

Daniela Scalco (F)

CEO

Caregiving is a strategic investment for the valorization of human capital, for reducing social deficits and for strengthening the economy. Being present in the children's daily life it is an opportunity to “re-calibrate” what the next generation will think about equal opportunities between men and women. Gender equality and women empowerment are born at home. However, being present in the children's routine is unfortunately a privilege for few. Many parents need to spend hours away from home working tirelessly and when they return home, they are exhausted and with little energy to care. Caregiving work ends up overburdening mainly women, limiting their autonomy, their employability, leading to pausing their careers and becoming a barrier when it comes to returning to the workplace. Creating solutions that value the work of caregiving and offering sustainable support systems needs to be a collective and gender-free investment. Providing the creation of these support systems commiting with Women Empowerment Principals is our purpose at parentsIN. I lead this purpose as a woman, professional, mother of two little boys and parentsIN's CEO as advocate empowering women to return to the workplace and partnering with business leaders to create sustainable return paths and promoting a parents-friendly culture that facilitate employees to manage work duties alongside family responsibilities, reducing gender gaps related to caregiving and empowering women to achieve their full potential at work and fostering an active participation of men at home.