Anna Grodzki (F)
Managing Director
At Matoke Tours Africa, we believe that empowering women in tourism is not just about equity—it’s about unlocking the full potential of our industry. Our guiding principle is that travel serves as a catalyst for human connection and a driver of meaningful, positive change. Every tour should not only enrich the lives of those who experience it but also contribute to the well-being of the communities and environments that make these journeys unforgettable. A thriving tourism sector is only possible when women are equally included. By signing the Women’s Empowerment Principles, we commit to raising awareness about the economic and societal barriers women face when pursuing careers in tourism—and to actively working toward dismantling them. We pledge to amplify women’s voices as tour guides, experts, and leaders, ensuring they have the opportunity to shape tourism products and destination narratives as much as men do. We also commit to leveraging our influence as a company working with numerous suppliers to foster safe, respectful, and inclusive workplaces—both within our offices and across the destinations where women work and lead. As a company rooted in sustainability and positive social impact, we are proud to join this global movement advancing gender equality.