Cat How (F)
CEO, Founder, and Executive Creative Director
At How&How, gender equality isn't just a principle; it's embedded in our DNA. As a female co-founder who has experienced firsthand the challenges women face in building businesses, I know that true creative excellence can only flourish in an environment where diverse voices are empowered equally. We're joining the Women's Empowerment Principles (WEPs) because we believe the private sector has a responsibility to lead this change, and we're committed to demonstrating that through salary transparency, equitable hiring practices, and by championing female founders across our industry. Our contribution starts within our own walls and extends through our work with clients, proving that progressive values and creative excellence go hand in hand.