The Business Observatory

Rana Elshinawi (F)

Founder/CEO

Supporting these principles is not only a professional obligation but also a personal calling. This commitment runs in my family. I am proud to share that my family established the first school for girls and the first women's university in birth country, Sudan. Their vision to provide education and opportunities for women has inspired my dedication to empowering women in the workplace and beyond. By supporting the Women’s Empowerment Principles, I hope to build on this legacy—working to ensure women have equal opportunities, fair representation, and the support they need to thrive. I believe fostering women’s leadership is key to building stronger organizations and communities for the future.