Alchemy S.A.L (Potion Kitchen)

Rafa Hojeij (F)

C.E.O

Scientist by education and entrepreneur by profession, I have always been passionate about contributing to a cleaner and more sustainable future for the beauty and wellness industry. Potion Kitchen is a Beirut-born conscious cosmetics label that vows to democratize clean beauty in the MENA region all while empowering people to feel good in their skin. In addition to limiting toxic ingredients, we are equally concerned about fighting unrealistic beauty standards. We believe everyone should be confident and liberated according to their own beauty norms. As a result, our motto is "Clean Beauty for Every Body"